Yinchuan Mobile Branch Customer Manager Piecework Compensation Research Of The Grid Marketing Mode

With the development of science and technology, the competition of communication industry is becoming increasingly fierce. New market weakness and high value customer in a battleground, but indicator pressure is increased year by year. According to the change of market competition constantly, the three major communication operators adjust their business strategy and the marketing pattern to carry on the optimization all kinds of resources and achieve the economic benefits of the enterprise. Yinchuan mobile branch divided into several smaller sales marketing units to cope with competition and realize the grid strategic management model, in order to realize the refinement and operations. The key to the success of strategy is how to quickly guide employees in accordance with the company’s strategic transformation to implement business adjustment direction and speed. Piecework compensation is a kind of important form of incentive compensation; it can enhance the incentive effect of wage and motivate the employees to work, in order to improve the efficiency of enterprise management.This paper through literature review, data analysis, questionnaires and interviews for diagnosis problem and analysis the reasons of Yinchuan mobile branch customer manager piecework compensation.Analyze the root cause of the problem based on theoretical knowledge and enterprise practice to put forward the countermeasures of Yinchuan mobile branch customer manager piecework compensation in grid based marketing model, it can adapt the demand of enterprise development and transformation, promote the strategic management of Yinchuan mobile branch in grid based marketing model, and improve enterprise competitiveness.