Research On The Folk Culture Construction Tourism Of Miao Nationality In The Ancient Town Of Phoenix

"Culture" is a sign of an ethnic group, and also an important human wealth. With the gradual maturity of tourism industry, the tourism pattern with high quality and rich cultural connotation emerged as required. At present, as a new type of tourist, cultural tourism with high participation and entertainment that can enrich the cultural knowledge has attracted more attention and affection than ever. Tourists have tended to the pursuit of spirit as well as the cultural tourism combined the personal experience and culture rather than the enjoyment activity of scenery. With the improvement of people’s spiritual level, the requirements of life taste were enhanced, which led to the cultural tourism with strong vitality and broad market space become one of the most popular forms of tourism. The Old Town of Phoenix, a famous tourist attractions which is known for the beautiful ancient town with outstanding people and smart land, is located in Xiangxi Tujia and Miao Autonomous Prefecture, Hunan Province. Numerous men of literature such as Shen Congwen who is the famous astronomer and Huang Yongyu, the famous painter and Xiong Xiling, the first prime minister of the Republic of China gave an air of sanctity to the old town of Phoenix where is their birthplace. Thanks to the influence of these refined scholars, the Old Town of Phoenix started to blossom. As the improvement of spiritual pursuit, the pursuit of tourist connotation about tourist destination is increasing. Therefore, as a gathering place inhabited mainly by Miao minority group, the unique folk culture of Miao minority group in Old Town of Phoenix is attracting more and more people’s attention. Furthermore, people grown to enjoy the unique magic culture such as driving dead and witchcraft as well as traditional wedding custom and folk song art. Acceleration the development of cultural tourism in the Old Town of Phoenix by the combination of folk culture and tourism industry not only can improve the aesthetic levels of Phoenix tourism and meets the increasing aesthetic requirements, but also can promote the effective development of economy. In the current context of the global economy, the opportunities for folk tourism development is also to challenge the Old Town of Phoenix. The core connotation of tourism behavior is the tourism culture, tourism resources carrying carrier is the tourism culture, travel is the people in the constant search for psychological and spiritual satisfaction. Tourism experience in the participation of culture can be regarded as a real tourism. With the continuous development of the tourism industry, the folk culture of the minority nationality in the Old Town of Phoenix is also affected by the foreign culture. Foreign culture, like a double-edged sword, has a positive impact on the folk culture of the Old Town of Phoenix, but also has a negative aspect.Miao minority group has a long history of folk culture and the order of the Old Town of Phoenix tourism industry combination, promote the development of cultural tourism in Old Town of Phoenix can not only improve the aesthetic level of the order of the Old Town of Phoenix travel industry, with the needs of the growing aesthetic, but also promote the Old Town of Phoenix’s economic development effectively. We carry out this research by collecting mass data of The Old Town of Phoenix’s local customs, and analyzing which part of The Old Town of Phoenix’s culture interests tourists the most in an effort to push the tourism of The Old Town of Phoenix, home of the Miao minority group.