| With the rapid development of smart phones, smart phones is rapidly emerging as a tourism tool, gradually loved by tourists, bringing facilitate their travel. In recent years, people travel demand change, coupled with the pressure of daily life and work, urban environment, air quality deterioration, to get close to nature, individuality, unique and relaxing travel experience self-start outdoor tourism features sought after by everyone. So under the momentum of rapid development of mobile Internet, how APP development and outdoor activities? In this paper, outdoor APP for the study, in retrospect outdoor recreation and APP-related research, based on tourism motivation and demand theory as the theoretical support, try the concept of outdoor recreation APP, the type of determination and division, and through ROST user reviews APP and cluster analysis of these macro-evaluation, want to enjoy the outdoors with tourists tourism activities more convenient, safe and efficient travel.In this paper, the following conclusions:First:paper Reference outdoor recreation and outdoor tourism characteristics, the concept of outdoor recreation APP is defined as the ability to meet the outdoor recreation and outdoor tourism demand for both mobile applications.Second:Papers from outdoor recreation APP features four different aspects of software system platform, download the APP’s profit model and motivation for outdoor recreation APP for type of division. (1) based on the difference between functional segments to four main categories and 16 sub-categories, including mobile applications and tools outdoor community consultation second largest primary category accounted for 41% and 28.88%, it can be seen in the function of APP, make new friends, and see what others are published Travels Raiders and community-based outdoor classes APP is more popular; and consulting tools like APP is an indispensable part in outdoor activities, travel; and (2) software support platform category dual system applications accounted for 63.4%, indicating that the two systems operate relatively strong market acceptance; (3) profit model is divided into segments for 7 species:advertising model, product reservation, in-app payment, mobile business, and more modes of coexistence and non-profit; APP most downloaded through advertising, subscriptions and mobile products supplier profit model in three ways; (4) Download the motivation is subdivided into eight kinds: instrumental, individual self-actualization needs, make friends, increase knowledge, relax, exercise, access to information and shopping. Instrumental, make new friends and get information APP larger number is the main motivation for users to download.Third:(1) Outdoor Recreation APP rise time is not long, mainly between 2013 and 2015, this time with the rise of smart phones have a certain relationship; mainly in the English language-based; basically support mobile and PC synchronization; the higher the amount of downloads of the majority of social sharing applications like with; user ratings, due to the difference between on-line market, score some deviation, but also to take points system is not the same, but also for users reviews did not respond, we can see that developers do not attach importance to this user reviews; (2) according to ROST software analysis, found that users of outdoor recreation APP satisfactory overall usage. Mainly reflected in the complete other aspects of simple uncomplicated operation and registration mode, and function; and beautiful, clean design page is part of user satisfaction. And not satisfied with the phone system is mainly reflected in incompatible situation flash back a new version of the updated prone, more loopholes. (3) by cluster analysis, all APP divided into three categories, the first category is the consolidation of more general, it is being eliminated state; category 2 comprehensive situation is relatively good, great development potential; and section consolidation of three categories is relatively high, loved by the public. |
PDF Full Text Request