| Chongqing fuling Zhacai originated in fuling district. It is a business card of this city, and also is one of the big brand of chongqing and China. Since its birth in 1898, and popularized from the market to the world, it has experienced one hundred years vicissitudes of life. Fuling Zhacai, European cucumber, Germany sweet and sour broccoli were known as the world’s three great pickles. It has become the special advantage industries and pillar industries of rural agricultural economy in chongqing fuling area. Chongqing fuling Zhacai industry has advantaged resource and good industrial foundation, and faces good opportunities for development. Well planned for fuling Zhacai industry, strengthen macro guidance, implement project, would guide fuling Zhacai industry the healthy sustainable development. It is of great significance that to promote the agricultural structure adjustment and develop economy in three gorges reservoir area in chongqing, promote the farmers’ income and to achieve the goal of comprehensive construction well-off society.This research paper firstly introduced the research background from the point of view of the significance, thinking, study contents and keynote for the sustainable development of Fuling Zhacai. It shows the research current situation and trend of development of abroad and domestic research status and development trend through a large number of literature materials. Also, it introduces the concept definition of industry, sustainable development, sustainable development theory, the industrial economic theory, regional advantage theory, scale reward theory, and provide a rich theoretical support for studying the sustainable development of fuling Zhacai industry in, this paper. Secondly this paper comprehensively analysis the present situation of the development of fuling Zhacai. It put forward scientific and reasonable direction of development and planning for the future sustainable development. Meanwhile, it has an important role in promoting to increase farmers’ income, the comprehensively construct socialism new countryside, and building a well-off society in an all-round way. Thirdly, it discusses the existing problems in the development of chongqing fuling Zhacai industry from the aspects of production and processing technology improvement, the industrial development and environmental pollution problems, the scattered production base, the atrophic planting scale, the narrow marketing channel and low market share, market competition pressure both in domestic and international and so on.Finally, according to investigating and researching, inductive analyzing, and summarizing, it can be conclude that chongqing fuling Zhacai is tasty with great quality, fresh, sweet, tender, crisp It has a long history and wide planting scale. Moreover, with natural superior condition, the unique processing technology, it formed the unique flavor of chongqing fuling Zhacai. In the future, we should clearly know chongqing fuling Zhacai industry’s development prospects, and establish incentive mechanism to protect farmers’ interests; Strengthen the construction of infrastructure, improve the comprehensive production capacity ofZhacai; Protect agricultural ecological environment and implement sustainable development; speed up the scale planting and improve the scale degree of Zhacai industry; Increase the development of science, and technology, and provide technical support for the pickle production; Strengthen innovation industry development model, and get solution to sustainable development of the fuling Zhacai, and then make it become the best of its kind, and strengthen and expand chongqing fuling Zhacai original brand industry, Continuly promote the healthy and orderly development of chongqing fuling Zhacai industry. |
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