The Research Of Competitive Strategy On JH Internet Finance Corporation

In the past three to five years, the Internet Financial Industry start from none to a big market, the rapid growth of a cumulative one trillion daily market one million of the investment community, and still maintain a rapid growth of the entire community financial format immeasurable Impact. JH Internet Financial Company is one of the cumulative turnover exceeded 25 billion Yuan, more than 400,000 registered customer outstanding representatives of industry enterprises. In order to maintain its leading position in the industry competition, to be bigger and stronger, JH Internet Financial Company need to choose to implement self-analysis of competitive strategy for enterprise development on the basis of the argument. In this paper, SWOT analysis framework for JH Internet Financial Company.In the external environment, opportunities and threats analysis part, the paper through the use of PEST analysis can understand that the development of the Internet Financial Industry access to national management support, benefit from the interest rate market and financial disintermediation economic environment, infrastructure and the Internet continued development of technology for the industry to provide a trading basis, and accepted by the community people; by using Porter’s five forces model analysis can understand competitive threats existing Internet financial industry is very competitive, while facing a strong supplier bargaining power, and the threat of new entrants, threat of substitutes threats and bargaining power of buyers is not obvious.In the analysis of internal strengths and weaknesses of the environmental resources section, the paper through the use of value chain analysis, clear JH Internet Financial Company have financial resources at the shareholders’background, technology, reputation, business models, etc., and in business concentration, human, organizational there is a resource disadvantage aspect, channels.Based on the company’s own analysis of the status quo, combined with the external environment, opportunities and threats, strengths and weaknesses of internal resources, comprehensive study, this paper proposes a final JH Internet Financial Company should choose to implement differentiation strategy. JH Internet Financial Company need to focus on the one hand positioning, business model, strategic resource development, IT technology to create a self-sustained four differential advantage, on the other hand need to be based on each step of the value chain of basic activities and support activities around differentiation strategy to make adaptive adjustments to achieve implementation and control strategies, and ultimately strengthen the company’s culture and core competitiveness. JH Internet Financial Company through the implementation of differentiated competitive strategy, hoping to make the company’s mission, vision and competition objectives are achieved, has become the industry benchmark companies.In this paper, analysis of the process mainly adopts literature research, field surveys, qualitative analysis and comparative analysis. Due to the short history of Internet financial industry appears, in all aspects of theoretical research and management practice have less of this paper is based on more realistic research, practice, combining theoretical study to analyze, in the study, research and practical perspective, there are some innovations. I would like to take this opportunity to learn the theory of strategic management, the real use of the actual use of the enterprise, and produce real role in making the parties values, especially the value of the enterprise, has improved. Further, since the JH Internet Financial Company has the certain significance in the industry on behalf of, the company’s competitive strategy research based on other companies within the financial industry, the Internet provides a reference template can, with some reference.