Theme Park To Promote The Tourism Competitiveness Of Small And Medium-Sized Cities Improve Research

The rise of urban tourism has become the future trend of the development of Chinese tourism industry, but many of today’s cities due to the geographical and historical factors, such as tourism resources is relatively poor, the problem of how to develop urban tourism has become more and more local rulers.And the emergence of the theme park has become an important breakthrough, city of tourism development for tourist resources relatively barren area has brought a new dawn.Based on the theme park, improving the tourism competitiveness of changzhou city, jiangsu province as the research object, combined with relevant theories of city tourism and theme park, through the establishment of five cities in the south of jiangsu tourism competitiveness evaluation index system, using factor analysis method, carries on the quantitative analysis of changzhou tourism competitiveness, and further evidence by means of questionnaire theme park of changzhou city tourism competitiveness.Through research, we can draw the following conclusion:(1)since the 21st century, the tourism competitiveness of changzhou got a lot of ascension, continue to expand the scale of the tourism industry, tourism revenue and travel reception of the total number of record highs.(2) by the China dinosaur park in changzhou city theme park has been widely recognised by people, the surrounding areas of consumer also agree on the theme park can effectively promote the development of changzhou tourism.(3) although the changzhou city tourism competitiveness improved greatly in recent years, but compared with the surrounding areas, especially compared with the two cities close to suzhou, wuxi, far.Changzhou tourism industry still has a long way to go.In order to further promote the theme park of changzhou tourism competitiveness, combining with the research conclusion, this paper puts forward 3 Suggestions:(1) the differentiation competitive strategy, establish its own tourism characteristics;(2) to further strengthen the construction of software and hardware, perfect the system of the tourism development;(3) establish a theme park cooperation mechanism.