The Integration Relation Between Theme Park And City

In the context of Comprehensive Tourism intensified,the interaction and integration path among scenic spots and city is an important category of tourism research,which is the important premise to achieve the integration development of city and scenic areas,and to transfer scenic tourism to urban tourism and comprehensive tourism.Reviewing the research results at home and abroad,the cases were more concentrated in cities and scenic areas with high level of tourism development,such as Beijing,Shanghai and Guangzhou.Researches about the integration relation between second or third class city and theme park there,based on the spatial spread behavior of tourists,are less.Moreover,the using of non-structural methods in this paper is innovative.This paper uses SPSS statistical analysis,MapInfo spatial analysis,ArcGIS spatial analysis and social network analysis and other methods to systematically explore backgrounds where Fantawild settled in Wuhu city and its development model in Wuhu city,and the interaction,merging degree,integration path of Fantawild and Wuhu city,including the following:First,the two-way choice from Huaqiang Group and Wuhu city and its development model.First of all,based on the "Statistical Yearbook of Anhui Province","Wuhu Yearbook","Wuhu City National Economic and Social Development Bulletin" and other statistical information,a comprehensive reflection of socio-economic development indicators’ level of Wuhu city before Fantawild came is obtained,involving economic scale,economic efficiency,economic structure,people’s life and openness.Indicators include the regional GDP,per capita GDP,the total retail sales of social consumer goods per capita,the industrial structure,the average wage of workers in the post,the per capita net income of farmers,the balance of savings per capita and the usage situation of foreign direct investment.Research shows that Wuhu city was urgent to use investment means to improve the level of city’s socio-economic development.Combined with national policy,documents and other time backgrounds,Wuhu city needed to implement the policy of opening up,and inviting investment had become an important entry point.Secondly,based on the analyses of the relevant achievements and the data from enterprise’s official website,it shows that the thrust factors formed by advantages of Huaqiang brand,land demand and situation of domestic real estate,and the tension factors formed by the regional characteristics,urban construction and policy support of Wuhu city jointly contributed to the favor that Huaqiang holding for Wuhu city.Since then,Huaqiang Group has committed to the "park + real estate + business" compound development model,which has played an important value in improving the city function and meet the comprehensive needs of people.Second,the interaction of Fantawild and Wuhu city.On the one hand,based on the "Wuhu City National Economic and Social Development thirteen five plan" and "Anhui province national economic and social development thirteen five plan" outline,the overall strategy of tourism development in Wuhu city is clear.Provincial and municipal government attaches great importance to the driving and demonstration role of Fantawild.Based on the yearbook and other statistical information,the data of tourism reception’s overall situation in Wuhu City from 2007 to 2015 have been gotten.Analysis shows that the settlement of Fantawild in Wuhu city has been contributing to the great development and prosperity of Wuhu tourism.From 2007 to 2015,the tourism revenue and tourists of Wuhu City have achieved a leap in the upgrade.Secondly,the quantitative method is used to clarify the significant spillover effect of Fantawild on Wuhu’s economic,social,environmental and cultural aspects,which is of great significance to promote urban development.On the other hand,the economic base,environmental basis,policy foundation,cultural foundation and image base of Wuhu City constitute the prerequisite and conditions for the development of Fantawild.Overall,the positive interaction between Fantawild and the city has led to the common development and progress of the two.Third,the integration relation of Fantawild and Wuhu city.Based on the semi-structured questionnaire survey,the spatial behavior data of tourists in the Fantawild are obtained,which includes the characteristics of individual attributes,general travel characteristics,spatial distribution of tourist market and spatial diffusion of tourists.Using SPSS tool to analyze the spatial distribution of tourist market in Fantawild,and apply the MapInfo tool to draw the spatial structure and regularity of tourist market in Fantawild.The analysis shows that,by the geographical location restrictions,the tourist market is mainly concentrated in the periphery cities of Fantawild and the Yangtze River Delta.The most widely distributed provinces are Anhui,Jiangsu,Jiangxi and Zhejiang,especially in Hefei metropolitan area and Nanjing metropolitan area.The spatial distribution of the tourist market takes on a pattern of eastern density,middle sparsity and western blank.Based on the questionnaires and online travels,the spatial diffusion data of tourists in Fantawild reflect the integration relation between Fantawild and city from two perspectives: city flow and cross city flow.According to the stay time of tourists and overnight indicators,combined with SPSS tools and GIS tools,the analysis shows that the tourists in Fantawild used hotels and other tourist facilities within Wuhu city more.There is a certain tourism links between Fantawild and the city.Based on the tourists flow within Wuhu,Fantawild is mainly emerging with the Zhongshan Road Pedestrian Street,Jiuzi Square,Phoenix Food Street,Zheshan Park and so on.But the survey data show that only less than 20% of the tourists choose to visit other attractions in Wuhu City,which indicates the integration’s level of Fantawild and Wuhu City is low overall.Based on the cross-city flow data,the social network analysis finds that Fantawild contacts more closely with Nanjing,Hefei,Huangshan,Hangzhou and Shanghai,and there is interaction effect in certain degree.But from the perspective of the overall network density,the integration degree among Fantawild and the surrounding cities is low,and the regional linkage effect is poor.Urban scale and regional urban scale both reflect the integration of Fantawild and cities is not very close,in other words,the phenomenon of island tourism is relatively obvious.Compared with the investigation results in 2010 and 2012,it has no significant change.The integration degree between the two is limited by three major factors,including the city level,Fantawild’s own level as well as the characteristics of tourists in Fantawild’s.Fourth,the integration path for Fantawild and Wuhu city.The ultimate goal of the settlement background analysis,the interaction and integration relation analysis,is to put forward the feasible path by which Fantawild and Wuhu city will achieve integration,weaken and eliminate the island phenomenon,realize the coordinated development of the two,promote the national tourism destination city,and to overall deepen comprehensive tourism.In general,the integration relation can be promoted from two aspects,enhancing the level of Wuhu city and the level of Fantawild.The process of upgrading the city level is the process of continuous improvement of the city’s comprehensive functions.Shape the unique image of Wuhu city,promote the coordinated development of scenic areas at all levels in Wuhu,improve the tourism facilities,improve the integrated transport system and strengthen regional tourism cooperation and so on.Taking theme park as the starting point,let all scenic areas connect into a network,and each scenic spot has become an important node in the network.Give full play to the city’s group effect,transfer the theme park tourism to the theme urban tourism,and to achieve the transition of city’s scale.The competitiveness of Fantawild is the sustainable value-added ability of the agglomeration and diffusion effect of Fantawild.On the basis of strengthening the cooperation within the four theme parks,and the share of tourist market,the advantages of the cluster and the overall effect are highlighted.Via project innovation,brand effect,quality service to extend the stay time of tourists.Taking advantage of financing diversified to achieve scale effect.Real estate,business and park landscape are relying on each other to form a harmonious Habitat system which contains living,entertainment,business and other elements.And then,the level of Fantawild will sublimate.