Research On The Diversification Development Strategy Of Jiangsu Sujing Group Co.,Ltd

With the development of market economy reform, more and more Chinese enterprises have carried out the development road of the scale expansion of diversified management from specialization operation to the development of scale economy and the economic benefit of enterprises. Enterprise groups have a strong competitive advantage, enterprise funds, technical strength, can be considered in more areas for investment, which is very consistent with the desire of entrepreneurs to grow rapidly and become stronger, so many enterprises have implemented a diversified business strategy. The influence of diversification strategy on enterprise performance is positive or negative, which is not settled in the field of theory and practice. In theory, the implementation of diversification strategy has the advantages of diversification of enterprise management risk, exerting the surplus resources of enterprises, accelerating the expansion of enterprise capital, expanding the scale of the enterprise. But in practice, many enterprises due to the implementation of appropriate diversification strategy and performance decline or collapse, which makes people pay more and more attention to the diversification of risk, such as Haier Group, in fact, implementation of related diversification strategy made great success, rather than related diversification strategy has suffered a Waterloo. This is enough to explain diversification strategy is a "double-edged sword". How to use the advantages of diversification strategy to prevent the risk, it is the problem that the leaders and scholars need to think seriously. The relationship between diversification strategy and enterprise management performance has become a research and discussion of theoretical circle and practical field.In the situation of global economic integration and China’s economic transition period, the environment becomes increasingly complex and uncertain, industry life cycle is drawn more and more short, market and technology advantages of enterprises are facing challenges and collapse, enterprise strategy and decision-making has become less "Jingwei clear, urgent need for traditional manufacturing enterprise development strategy research and analysis, strategic transformation will inevitably become the enterprise sustainable development of AIDS to navigation. Corporate strategy is the soul of the enterprise management system and the commanding height, if the enterprise is sensitive insight into the trend, grasp the strategic transformation, the successful implementation of diversified business, the development of the enterprise may get jumped the ladder, if missed opportunity, can only be stalled, and even go to the decline. This paper is a combination of the situation of China, with the actual situation of the enterprise, the representative of the air purification equipment, Jiangsu Sujing Group Co., Ltd., the diversification of research and exploration, for the same kind of enterprises in the path of diversification choice and inspiration.Firstly, this paper starts with the background and significance of the topic, and briefly introduces the basic method, the basic framework and main content of the thesis research. The second chapter is the summary of the diversified business strategy. Firstly, the paper introduces the concept and necessity of diversification strategy, secondly, to study the basic theory of diversification strategy. In order to further study the implementation environment, strategy implementation and experience of Jiangsu Sujing Group Co., Ltd The third chapter Jiangsu Sujing Group Co., Ltd strategic environment and internal conditions analysis. Analysis of Of corporation are introduced at first; secondly, the use of PEST analysis, from the Quartet of the political and economic(economic), technology(technological) and social(SOCIAL) facing the macro environment of the company are analyzed. Then the paper five forces model of group company’s industry environment analysis. In the end, the paper uses SWOT analysis to clarify the environment of group diversification strategy. The fourth chapter is the development strategy of Jiangsu Sujing Group Co., Ltd, and put forward the principle and the concrete strategy of the diversification strategy. The fifth chapter is the implementation and safety precautions of the diversification strategy of Jiangsu Sujing Group Co., Ltd.. Sixth chapter conclusion and prospect.