The Influence Of Obtaining Key Resources On The Channel Power Between Tourism Supply-chain

Local travel agency directly determines the quality of service that terminal visitors enjoying abroad as the necessary link on the tourist supply chain, the local travel agency is limited by its own channel power, but this brought the information transmission slower and the limition of long-term development, Adopting an exploratory single case study method, the paper take the HUANYI as research object, taking the evolution process of the channel power for the company as the main line. In the perspective of obtaining the key resources to explore the process of the enterprise getting the channel power,There the main work and achievements are as following.First, building a mechanism modeling and hierarchical graph of the influence in enterprise resource on channel power between the tourism supply chain.Through the data collection and analysis of enterprise,this research has divided the development of the enterprise phase into three stages, Through the analysis of the own resources, information technology, management way of structure hole, key resources from structure hole. dependencies, channel power of the enterprises and the change of the three indicators measuring channel power on three stages, ultimately,,having a a mechanism modeling and hierarchical graph.Second, the enterprise key resources and the different information technology have in influence on the management way of the structure hole together.The structure hole between the terminal visitors and local travel agency would be weakened by the information technology. The structure hole between the traditional travel service and online travel agency would be taken advantage of by new cooperation.Third, the key resources from the the structure hole make the the channel power transfering.The different degrees of managing structure hole would take different key resource Based on resource dependence theory, different key resources each stage determine the changing of dependencies, so as to obtain the channel power transfer.Fourth, the key resources from the different management way of the structure hole each stage plusing the enterprise key resources would speed the transfeing from the downstream to upstream The key resource from the management of structural hole plusing the enterprise key resources can speed the channel power transfeing more than only the enterprise key resources.This study provides a systematic research perspective for the local travel agency which is in the disadvantage of getting channel power, and provides a way which gets channel power from structure hole, which has more empirical support for the framework for practitioners.