An Analysis Of SDFT’s Marketing Strategies For Household Porcelain

Household porcelain plays an essential part in our daily life. With considerable household porcelain manufacturers and enterprises, the market of porcelain in China has been developing rapidly in recent years. Household porcelain production and exports also rank first in the world. However, objectively speaking, the opening-up policy in China provides porcelain market with a much broader space for development, but the market is undoubtedly facing huge challenges and competition. Due to severe competition and the effects from different factors, the profits of some household porcelain enterprises have been reduced constantly. And the overall development situation of the enterprises is not optimistic.As an porcelain production company, SDFT is facing severe competition. Based on the current marketing situation of household porcelain, the author uses analysis tools such as PEST analysis, market segmentation analysis. Meanwhile, the author adopts the method of questionnaire on the current marketing situation of SDFT to investigate the main problems and insufficiency of the company’s marketing strategies. Based on the investigation, the paper puts forward feasible measures to optimize the marketing strategies, which will not only offer theoretical basis for the development of SDFT but also is of great help to the strategic adjustment and transformation of other companies.Through the analysis of the marketing strategies of SDFT, the author hopes to help the company achieve more excellent sales performance in the fierce market competition and make greater progress. Aiming at seeking development opportunities for household enterprises, the author hopes this paper can enrich and complement the related research.