Study On Yuzhou City Jun-porcelain Raw Materials Mineral Resources And The Development Of Jun-porcelain Industry

Jun-porcelain is one of the five most famous porcelains, derived from Yu City, Henan Province. It is well known for its magic change of colors, which is said "win a hand into the kiln, bring a million prize". It takes an important position in the history of pottery and porcelain.At present, compared to the other famous kiln Ru,Ge, Guan, Ding, the development of Jun is being kept, protected and developed best. Its art impact and industrial efficiency is also the largest. But compared to Jingdezhen porcelain, Foshan, Dezhou, Chaozhou, Liling, and other porcelain areas, Yuzhou District is in a slow pace of development, and the gap is widening. Jun-porcelain industry has not accounted for due share in the national economy of Yu city. Based on industry economics, industrial clusters, the creative economy, modern management theory and the actual situation of Jun-porcelain industry's development of in Yu City, in accordance with the significant practical problems of Jun-porcelain in the process of reform and development, Jun-porcelain industry development strategy, a more systematic exposition is carried out in this thesis.After a careful investigation and study of the current situation of Yuzhou City industry, and based on the in-depth analysis of the external and internal factors which impact Yu city's Jun-porcelain industry development,this article puts forward the developing strategies for Jun-porcelain industries in Yu City from the macroscopic(the government)-middle(market)-microcosmic(enterprise) three aspects:Macroscopic strategy: innovate the development strategy by making clear the industry position; strengthen the innovation policy, and provide a strong security system for the development of Jun-porcelain industries; vigorously implement the strategy for the development of industrial clusters; create Chinese Jun-porcelain industries regional brands; strengthen the protection and promotion of culture, promote the development of cultural tourism to Jun City, and improve the brand awareness of Jun-porcelain industry clusters; build the regional innovation system to develop innovative Chinese Jun-porcelain industry clusters.Middle strategy: build Chinese Jun-porcelain industries market system; improve the coordination mechanism with the Jun-porcelain professional associations as the center; strengthen the social intermediary service system to help the Jun-porcelain industry clusters to develop rapidly.Microcosmic strategy: Including the overall business strategy, competition strategy, marketing strategy, brand strategy and enterprises management innovation strategy.Chinese Jun-porcelain industry clusters in Yuzhou city are very representative in terms of relying on resources in central China's underdeveloped areas, to close contact in-house industry, and the model to take the road of "resource-oriented technology" development of industrial clusters. If done well, it can become very important and useful reference to art porcelain industry and a lot of similar regional economic development because it needs sufficient capital accumulation, including primitive capital accumulation, human capital accumulation, social and cultural capital accumulation, a business creating environment and so on, to across from a traditional agricultural society to modern industrial society. From the city's current practice we can see that, as to the central region, it is faster and low cost to start if this accumulative start with substantial advantage of their own. The industry cluster is an effective vehicle to promote the accumulation of factors related. Industrial clusters based on the advantages of clustering, can promote initial capital accumulation, human resource accumulation, technology concentration, and can cultivate various types of entrepreneurs and master faster which are the need of the era of industry economy and innovation economic side by side. Led by local entrepreneurs in the group, the local economy will be able to step toward the industrial society relatively balanced, promote the effective process of industrialization, and make a historic leap from a traditional agricultural society to a modern industrial society.