Research On The Business Development Strategy In SZ Securities Information Co., Ltd.

Securities information service industry is closely interrelated to stock market. The more developments and mature of stock market make securities information service industry grow gradually. The prosperity of the security market has opened up a broad space for the survival and development of securities information services, and promote the development of the securities information service industry. At the same time, efficient, accurate and valuable securities information services providing a strong support for the development of the securities market promotes the development of the securities market. The two are complementary, mutual support and promote each other. In contrast, if the development of securities information service industry and the development speed and rhythm of the securities market does not match, it will restrict the development of the securities market.With China’s economic growth is slowing, the adjustment of economic structure and industrial structure is imperative, in order to stimulate and boost the real economy, the central bank has taken some easing of monetary policy, greatly enhance the liquidity, which stimulated the funds flow into the stock market, create the opportunity of development for China’s securities market.With the rapid development of China’s securities market, the market participants demand securities information sharply. Under the impetus of the market demand, the securities information service industry in China ushered in the opportunity of rapid development.Due to the particularity of the structure of investors in China’s securities market and the lag of market supervision, the information asymmetry of securities market is serious. In order to effectively regulate the securities market, to ease the impact of information asymmetry, regulators to encourage the development of securities information services industry, to strengthen the security market transparency.China’s securities information service industry has begun to take shape which has a over 20 years history started in 1994. But compared with foreign countries which has a 100 years history of the securities services, it is also very young, there are many problems to be solved.On the basis of studying the theory of the development strategy of the securities information providers, this paper makes full use of the relevant theories of strategic management, and finds that there are some problems in the current business development of SZ securities Information Company. Making effective analysis of the macro environment of SZ securities information company survival in the use of P.E.S.T analysis method, analyzing the SZ securities information company’s industry environment in the use of Porter’s five forces model. Using the analysis of the company resources, the ability and SWOT, clearly indicating the advantages and disadvantages and facing opportunities, difficulties, threats and challenges of SZ securities information company. Combing with conclusions of the analysis, clearly indicating the company’s strategic positioning and the strategic target of the company, in order to select the SZ securities information company development demand of integration, diversification, outsourcing and differentiation strategy, making effective control and implementation. Enable the company to maintain a competitive advantage in the fierce competition in the future and enhance the company’s competitiveness.