Based On The Multiple Linea Regression Of Chinese Pharmaceutical Retail Enterprise Operating Performance Evaluation Research

Along with the reform deepening, the pharmaceutical industry policy and market,great changes have taken place in Chinese pharmaceutical retail enterprises are facing great opportunities and challenges. In order to improve the operating performance of pharmaceutical retail enterprises, it is necessary for the existing pharmaceutical retail enterprise management effectiveness and efficiency to make objective and fair evaluation.In this paper, the Chinese pharmaceutical retail enterprise operating performance evaluation research is divided into five chapters. The first chapter is the introduction,the paper analyzes the research background and research significance, the domestic and foreign literature review, research ideas, research framework and essay writing, and the possible innovations and deficiencies are made in this paper. The second chapter is the pharmaceutical retail enterprise operating performance evaluation theory and method,expounds the concept of business performance, evaluation of the basic theory. The third chapter is the Chinese pharmaceutical retail enterprise management present situation analysis, analysis of the medicine retail market scale, pharmaceutical enterprise information, the Internet drug trading service mode, the medicine retail market reform policy, and medicine retail market category characteristics of the five aspects of medicine retail market; Analyses the pharmaceutical enterprise assets, business income,sales and profits level four aspects the development characteristic of pharmaceutical retail enterprises; Analyzes the backward management concept, product innovation ability is weak; Limited brand value, brand protection consciousness weak; Approval process is much and miscellaneous, lack of targeted services and circulation is more, the transaction cost is too high four aspects of pharmaceutical retail enterprises. The fourth chapter is the Chinese pharmaceutical retail enterprise operating performance evaluation index selection and data processing, respectively from the profit ability, debt paying ability, growth ability, operation ability four aspects to build the evaluation index, and then select related data processing and business performance model, comprehensive evaluation of pharmaceutical retail enterprises. The fifth chapter is the pharmaceutical retail enterprises operating performance influence factors of the empirical analysis,using spss19.0 analysis of corporate governance structure, capital structure and the influence of other factors on the operating performance. Chapter vi is to improve the performance of Chinese pharmaceutical retail business conclusion and suggestion,summed up the corporate governance structure, capital structure, enterprise scale, the forms and the influence of geographical factors on the operating performance, and puts forward some Suggestions to improve performance, namely to improve corporate governance structure, reasonable control of the capital structure, expand the scale of enterprises, development of diversified portfolio, narrowing the regional differences.