A Study On Comprehensive Improvment Of Beijing-area’s Aftersales Service Operation Management For Carrier Air Conditioning Company’s

Since the late 1980 s with the rapid development of domestic economy and people’s living standards improve quickly, our country’s central air-conditioning market also presents the explosive growth, and quickly formed three major brands of foreign investment as the core, numerous domestic and foreign brands in market structure. After the last twenty years of high-speed development, China’s economy has begun to enter the structure adjustment, before pulling a major pulling power, the economic development of our country’s basic construction investment, especially the large and medium-sized industrial, commercial and public buildings, closely related to the large central air conditioning industry market is saturated, the market growth rate began to fall. And as a domestic household air-conditioning industry, the industry competitors continue to increase, the increasingly fierce competition in the industry, industry profit margins decline gradually.At the same time, in Beijing and the earliest start mass with central air conditioning system of the economically developed areas, has ushered in the another large and fast-growing air-conditioning equipment maintenance, updating and retrofit market. In previous, traditional large central air conditioning equipment company in these areas for their accumulated a large number of users and with equipment. Positive development in these areas to expand their own after-sales service business, will create new business and profit growth point for the enterprise, and then obtain secondary sales opportunities brought by the equipment updating and system transformation, has become the major manufacturers in the large central air-conditioning market the key factor in the next competition in the market. And the existing service business of Carrier Company is faced with a series of problems and challenges, the serious influence company’s market competitiveness in this area.Through more than 20 years of experience in the industry, combined with strategic management and marketing and service marketing management related theory, in order to open the air conditioning company aftersales service business operational management status as the research object, through the analysis of the operating conditions of the company in recent years, as well as after-sales service business in the root causes of the difficulties and problems, Puts forward improvement and implementation plan to improve the existing service marketing management strategy of the business, improve after-sales service business ability, for the company in Beijing’s overall business development and market competition in the future to lay a good foundation.