CCS Central Air Conditioning Product Strategy Research

Stepping into twenty-first century, the global economy has entered into arapid-developing network age. Energy-using is a universal problem which everycountry is obliged to face accompanying economy development. What we witness is theprice hiking of petroleum, moderate methods applied in coal-exploitation, log exportunder restriction and retraction of using electricity during peak season. All thesephenomena declare a solemn issue: energy crisis is coming increasingly nearer andnearer. As inhabitants living in this alternate age, we should contemplate how tocontribute our proper share to our descendants. Although we haven’t found a completelysound way to solve all energy problems, we have been applying unremitting efforts insolar energy, wind energy and tidal energy. Probably after half-century endeavor, theneed still couldn’t be satisfied. At least, through economizing and various other efforts,we could win precious time for scientific breakthroughs. Sometimes every secondseems of unparalleled significance. The author works for a world-class air conditioningcompany, whose accomplishment in China is considerable. Confronting current energypinch, the author would like to give suggestions on air conditioning strategy out of hisown research.A fair performance has enjoyed by CCS recently, however, compared to itscompetitors, it has decreased to a certain extent. Certain defects exist in its developmentprocess. CCS has to make persistent efforts to expand its market share and tocontinually improve its core competitiveness. Combining air conditioning industryanalysis and current competing environment, the author points out that CCS shouldapply efforts to product strategy research, and raise performable implementation plancombining the practical situation of the enterprise. These suggestions would enable theenterprise to catch up with and surpass its competitors, gaining the position asindustry-leader.The thesis starts with market to proceed in-depth analysis using distinguishedSWOT analytical method. It carries out concrete analysis in internal and externalsurroundings and advantages and disadvantages. In the meantime, combined with statusquo, the characteristic of demand in the market and recent investigation and survey, theauthor proposes medium and long term objective for the corporation. Furthermore, the author raises differentiation strategy combining the circumstances of its maincompetitors.Secondly, placing technology and quality leadership as its core competence, theauthor adjusts its strategic deployment and program in China, distinguishes corebusiness and non-core services, and also pays close attention to consumer’s demand inservice sector, to wholly lift customer satisfaction.The last but not least, the author discusses blue print in strategic competition andgives suggestions concerning product orientation, sales promotion and informationmanagement.