Study On Customer Satisfaction Of Products Of Danfoss Frequency Converter

With the rapid modernization and urbanization, countries continue to increase investment in infrastructure, as an industrial automation production based equipment-inverter in addition to excellent speed performance, but also has the remarkable save energy and Protect environment and other important role, is the ideal speed regulating device of the technological transformation of enterprises and product upgrading, the inverter for the emergence of energy saving of industrial field flash a new bright spot. Let the limited energy played the largest role play a decisive role, has the significance for China’s industrial development, strategic issue to be resolved is the economic development of the whole nation. Low voltage inverter industry is currently facing the personalized needs of diverse, products competition situation, and between the main competitors- foreign three mainstream brands and domestic first-class brand competition will be more intense. Where a supplier can better improve customer satisfaction, to build customer loyalty, and adopt targeted marketing strategy to be in the advantage in the competition, to gain more market share.This topic according to the sales situation of D company’s main products- low voltage frequency converter, surveys the different customer satisfaction, the use of ACSI model by statistical analysis, the feedback data collected the different customer satisfaction through the questionnaire survey, and then statistical analysis by using the model of software PLS method, find out the different types of customers for D company products and related the potential real needs and problems, and finally for the company D low voltage converter department sales and service related departments to put forward the marketing strategy feasible in the future.