Research On Brand Development Strategy Of Huapont Pharmaceutical Company

Medieines are sPeeial merchandise which makes Pharmacy com Pany different from other merehandises. The Produetion,sale and advertisement of medieaments in the Phannaceutical industry are strietly regulated by govenunent, all those make disbalance between ceom Panies and customers, laek of knowledge about medieines, also make their acts of hoice and Purchase of drugs are heavily affected by doetors who can Preseri Pt the medieaxnents. Due to the sPeeialty of Pharmaceutical industry, drug Brand marketing strategy has its own characteristics. Therefore, it’s very important to conduct a detailed analysis of brand cultivation, construct a scientific brand cultivation system and specific implementation plan, and provide theoretical support for the successful brand cultivation.First of all, this paper reviews the brand research at home and abroad. Then it elaborates the theory of brand cultivation and brand marketing theory in detail, and expounds the brand cultivation situation involved in product positioning, brand personality, brand marketing, brand management by taking the Huapont Pharmaceutical as example. Then, it adopts the method of SWOT analysis to analyze the brand positioning of the Huapont Pharmaceutical, and constructs the brand cultivation system and safeguard measures. This paper finally determines the strategic positioning of Huapont Pharmaceutical by exploring the problems existing in the process of brand development of Huapont Pharmaceutical, and presents the implementation measures in six aspects such as market positioning, product pricing, brand promotion, brand channel, brand protection, and Internet marketing by establishing and implementing the brand cultivation system.It’s predicted that it will promote the healthy development of Huapont Pharmaceutical brand, optimize its brand cultivation system, and provide guidance for carrying out the corresponding brand cultivation work.