Study On The Brand Cultivation MP Co. Ltd.

With the development of globalization, the integration of economy in China, competition inthe market characteristics and patterns are rapidly changing.When consumers in the face ofnumerous commodity information, to identify and compare, in general is based on brandawareness for the purchase.Obviously, change the competition between enterprises hascompetition from product competition to brand competition, service.Today, the food industrycompetition is more and more outstanding, food market competition is actually the competition ofbrand, brand has become the powerful weapon for winning the food in an enterprise.Through thesuccess of brand cultivation, has become the modern enterprise to expand market share, the mainmeans to obtain long-term competitive advantage.How to brand development, brand cultivationsystem, in this paper, MP Co. Ltd. as an example, systematically studied the MP Co. Ltd. on themarket brand strategy and brand cultivation system and the market brand cultivation management.This paper is based on the background and significance of the brand cultivation of foodindustry, with the theories of brand cultivation as the foundation, through the analysis of the statusof MP Co. Ltd., analyzes the MP Co. Ltd. internal and external environment, and the flowermarket brand development process problems in the brand.On this basis, the MP Co. Ltd. marketbrand cultivation to sort out a framework, and develop the structure and brand cultivationcultivation scheme to make brand strategy, brand cultivation, analyzes the importance of marketresearch, and MP Co. Ltd. market brand. The positioning and design, formulated the strategiclayout of the company brand cultivation.Finally, make a detailed structural analysis of MP Co. Ltd.brand cultivation management, in terms of human resources, according to the company’s currentsituation made the brand cultivation and management personnel recruitment system, trainingsystem, and incentive policy;In the capital, budget brand cultivation and management in theprocess of budget, analyzes the ways for raising funds;In the brand communication process,through the brand dissemination way and the way, according to the present situation anddevelopment direction of the flower market brand, develop the market brand communicationplan;In brand development entered the mature period, maintenance strategies take brand, establishthe market through the analysis to reduce the production cost and improve the product value toenhance brand value, and then through the analysis of the market brand pickles brand value, brandvalue method proposed flower pickle.The brand is the core part of a business, a scheme to cultivate excellent brand for theestablishment of a well-known brand is important. Therefore, the brand cultivation system is a necessary condition for sustainable development of the enterprise. This paper is a case of MP Co.Ltd. as the research object, but the brand cultivation on the brand, the brand cultivation,management can be applied to all kinds of enterprises, for the enterprise brand cultivation as areference, has certain reference value in practice and theory.