Research On Marketing Strategy Of GW Display Company

The human society has entered the information age, as people increase demand for visual and convenience of operation, as well as the technology matures, more and more touch display device in many terminal applications, and gradually become the standard configuration of all kinds of products. Manufacturers at home and abroad in recent years, the touch and display component is developing rapidly in recent years, the market competition is more intense, therefore, the touch and display component manufacturers how to cope with the increasingly fierce market competition, how to get higher market share in the account sales, is the main problem in this paper.This article first reviews the development history of touch and display component, industry technology, industry development and marketization, the domestic company touch and display component in the marketing development of error analysis, and combining with the situation of GW display company, detailed introduce GW display company marketing practices and characteristics of the industry, the company is analyzed by the model of porter five detailed industry competition to find the GW display company competitive advantages and disadvantages, then combined with the authority company for touch and display component analysis and prediction of the future of the industry development present situation and market demand, the STP analysis method for GW display the company’s market segmentation, to choose the company’s future development and management of the target market, and to determine market positioning; Given the touch display industry product sales model are marketing model of the industrial products, its products, technology, channels, etc homogeneity phenomenon serious, how to make different marketing strategy and marketing mix effective implementation, will be the focus of enterprise competition in the future. In this paper, guided by the theory of 4 Ps, from GW display products, price, place and promotion four aspects of the marketing mix strategy optimization.GW display of the company’s marketing practice, combining the GW display company own development and the direction of the industry’s future development, make feasible marketing strategy, GW display company expects the optimization of GW display company’s marketing mix strategy provides some beneficial thinking and advice, at the same time hope to touch and display component industry enterprise in the formulation and implementation of marketing strategy to provide some reference, to promote the benign development of touch display device industry.