Research On Commercial Real Estate Competition Strategy Of H Real Estate Group

H Real Estate Group has long been a traditional residential development business, but the industry environment has changed a lot, residential development of the golden age gradually away, H Real Estate Group’s residential real estate development business is gradually bottlenecks, and commercial real estate development time has come. In this industry background, H Real Estate Group, more than ever are faced with more urgent problems in commercial real estate restructuring, internal restructuring for the commercial real estate has reached a consensus, but the commercial real estate development resources, capabilities, experience, there is insufficient. Therefore under the new situation, how do commercial real estate development business to become a major key troubled H Group.This paper analyzes start from H Real Estate Group’s industry, analyze the macroeconomic environment, the residential real estate industry and the commercial real estate industry, reveals the residential real estate development in the golden age is over, the arrival of the era of commercial real estate development, commercial real estate in the long term has broad prospects, but also need to pay attention to the short-term risk. And commercial real estate development trends, industry competition, competitors and competition means the typical mode of operation for a detailed analysis, to provide a solid foundation for the development of the external environment analysis H Real Estate Group, the commercial real estate business transformation strategy. Second, the combination of the main problems of the status quo internal business Real Estate Group H, H Real Estate Group for the development of commercial real estate business critical resources and capabilities diagnostic analysis, the formulation of competitive strategies in order to fully consider the ability to lay the foundation for their own internal resources. Third, the combination of internal and external analysis conclusion, the use of competitive strategy theory, proposed H Real Estate Group Commercial Real Estate Competition Strategies of proposals recommended differentiated competitive strategies, including differences between the two levels of differentiation and external customers of the inner workings of the market build competitive differentiation strategy plan, and clearly the basic principles of H Properties Group commercial real estate development. Finally, in order to guarantee the implementation of the commercial real estate landing competitive strategy, developed a series of strategic safeguards including key strategic initiatives and key functions of the building. Articles from the base layer(industry research and internal diagnostics) program layer(choice and competition in the competitive strategy of building strategic plan) and security layer(key initiatives and key functions of planning) three levels to ensure the rationality and feasibility of the program, for H Properties Group to respond to market changes, the successful business transformation and enhance market competitiveness and market position provide reference.