Research On Information Support Of Commercial Real Estate Enterprises' Competitive Strategy

Strategic management is an important part of enterprise strategic management. And it is also a necessary strategic planning before participating in market competition while in enterprise business activities. Making competition strategy is the first step of strategic management,and the result of it is often related to the success of enterprise competition. And in the process of competition strategy, enterprises need to obtain information that is related to the enterprise competitive intelligence timely, comprehensively and effectively. Applying information science execution of work to the enterprise competition strategy, plays an important role in the enterprise competition strategy. Also collecting, sorting, analysing and processing external competition environment as well as competitors information is vital.Based on the research of commercial real estate business intelligence support of competitive strategy, this paper combines information theory and method with competitive strategies organically. First of all, this paper analyzes competition strategy making process from the aspect of the information needs, and introduced the need of enterprise carrying out intelligence work; Secondly, the study of intelligence work method on helping making enterprise competition strategy; Thirdly, taking S business real estate company for example to analyze its process of intelligence work to making competition strategy; Fourthly, studying the appeared problems and causes of S company intelligence work;Lastly, put forward how to make the information more effectively to support the enterprise competition strategy.This article used the literature analysis, field survey method, case analysis, in combination with qualitative analysis and quantitative analysis method and other research methods. This paper provides reference for the competitive strategy and the intelligence work of commercial real estate enterprise in the future.