Study On Pricing Of Product Of Processing Specialized Co-operatives

With the rapid development of economy and society, the price competition of agricultural products is increasingly fierce. In the fierce market competition, product pricing is the basis of various marketing strategies. It is also the product market value. How to improve the market share of the products in the fierce market competition, and realize the profit of the cooperative is a big problem for the development of the specialized cooperative, and the scientific development and implementation of a reasonable pricing strategy is the effective way to solve this problem.In this paper, the main factors affecting the pricing of professional cooperatives in Fen yang are analyzed. Based on the theory of product positioning and market demand, the paper expounds the practical product pricing process, which is based on the actual situation of professional cooperatives, and systematically expounds the practical product pricing process.Finally to HSC agricultural trade cooperatives as an example, on the actual situation of product pricing make elaboration analysis, put forward the corresponding reasonable suggestions according to the specific problems in product pricing.The pricing of the product is not only determined by the professional cooperative itself, a successful pricing is the "win-win", this paper studies the pricing strategy of the professional cooperative, based on the product positioning, the product is the core, the product is refined to the various steps, in order to improve the professional cooperative pricing behavior of scientific andsystematic. It is hoped that the analysis of this paper can give some reference information to the process of the growth period, and help them to solve the problems encountered in the actual price.