Research On The Development Strategy Of Qingdao Blue Ocean Equity Exchange

As an important part of the multi-level capital market system, regional equity market plays an important role in promoting the development of regional economy, enhancing the brand image of enterprises, encouraging the employees and so on. But there are still some defects in the structure of China’s capital market. It plays a more limited role in helping the development of small and medium enterprises. This is mainly for the market positioning is not clear, the small size of the market, trading is not active, the transaction system is backward and so on. As the regional equity market which is approved by the Qingdao Municipal People’s Government, Qingdao Blue Ocean Equity Exchange encounter these problems unavoidable in the course of development.Qingdao Blue Ocean Equity Exchange is a regional equity market. It is requested by the "Qingdao wealth management financial comprehensive reform pilot area overall plan" which is approved by China people’s Bank and other eleven ministries. And it adhere to the "establishment of government regulation, leading brokerage and market operation ”mode. The establishment of the Qingdao Blue Ocean Equity Exchange, to fill the blank of multi-level capital market, providing a new OTC market financing platform for the enterprises with the development potential, scientific and technological content, good market prospects.Firstly, this article introduces the development status of Qingdao Blue Ocean Equity Exchange. Summaring the center’s problems and using SWOT analysis method analysis center in the development of environmental advantages, weaknesses, opportunities and threats from the point of development strategy. Then, introduces the development and functional orientation of the regional equity trading center as while as summarize the domestic and foreign markets’ experience of the construction and the development of the characteristics. Finally, put forward the strategic development suggestions on the basis of the business philosophy, market function, advantage transformation, market network market, brand, market culture and so on.