Research On Automobile Consumption Credit Of Ping An Bank

After 2000, with the rapid growth of China’s economy, residents’ consumption capacity is also significantly improved. 2015 per capita GDP has reached $7400, the national standard of living to achieve a well-off society. An important symbol of the "food" as living standards improve, the "line" on behalf of the private car industry ushered in the golden period of development, 2010 after five years time auto sales Compound annual growth rate has remained above 15%. At the same time in 2000 began with the development of the automotive industry started at the same time of automobile consumption financial business has been rapid development, but its development speed and mode but and meet the needs of the automotive manufacturing industry, the automobile sales industry and the vast number of consumers demand.Due to the short history of China’s financial industry, the maturity of the capital market and the national foundation and the western developed economies still have a large gap. Before 2011, the automobile consumer credit in market staking stage, the participation of the automobile consumer credit the rapid occupation of the original more gaps in the market, from the core city market to 234 lines city market, in from each according to his ability as soon as possible to occupy the territory, forming a first mover advantage. By the end of 2011, the major auto market auto credit business is basically divided up. Beginning in 2012 and the next several years, financial market of our country car battle by the original "occupation" of the market, and gradually transformed into the share of the existing market competition, has occupied the market the depth of excavation and units to customers of financial products to develop value-added. But at this stage, original than rough competition pattern have not been able to meet the huge demand for auto credit market, can not effectively achieve its business development, changes in the pattern of auto industry, also contributed to the automobile credit provider to a larger change, auto credit in this particular period met certain development bottleneck. This article focuses on the specific historical circumstances, the automobile credit Ping An Bank as an example, analysis the limitations faced by China’s auto credit business and rough, many problems exposed in the risk control, business model, product positioning and other aspects, the development of China’s auto credit and the risk control under the condition of "breakthrough" in-depth analysis in the fierce market competition, this paper analysis method is not only reflected in how to make the car better financial services in the automotive industry, it mainly discusses the automobile credit participants how to achieve competitive differentiation in the fierce market competition, and how to better adapt to China’s automobile industry the development of.This paper begins with an overview of the commercial bank auto credit business development history and current situation of the development, combined with currently the financial sector on commercial bank auto credit discussion and study determined commercial bank auto credit development orientation, further analysis of the market prospect of domestic commercial bank auto credit business, commercial banks to carry out the necessity and importance of the auto credit business are analyzed in detail. The market capacity, providers, products, business models, marketing channels, risk management, market environment and other aspects of the auto credit business are fully explained. In the end, the paper reviews the development of auto credit business, summarizes the problems in the development, and discusses the necessity of developing auto credit business with the strategic orientation of Ping An Bank. For how to carry out the auto credit business. In this paper, through the analysis of China’s auto consumption market analysis of the external environment and Ping An Bank their own advantages, clear the Ping An Bank auto credit business positioning and development strategy to realize the goal of auto credit business.