The Research Of Agricultural Transformation And Upgrading In Qing Lan Ltd.

With the domestic agricultural industrialization and modernization of heating,such as domestic, "Shuanghui", "Yurun" and other food industry giants, Qinglian food in recent years, in addition to maintaining high growth in meat outside the field of breeding, cultivation and other agriculture increasingly attach importance to the field of agricultural investment and increasing scale. Qinglian Food Although breeding, cultivation areas had some good results, but also experienced the above difficulties,still groping with its own characteristics matching model of development,in order to open up the industry chain, fully play out the brand, sales channel advantages, thus promoting the whole group maintain its leading position in the high-end meat market.Based on the above background, on the basis of relevant theories to sort out,firstly, the development of agricultural sector analysis Qinglian Group status quo.Qinglian Group of agricultural sector development were five forces model analysis,analysis Qinglian Group the agricultural sector development and financial situation of internal factors, studies show that: the company has a strong research team, strong capability of independent innovation, to ensure the company’s products have strong technology, risk for disease control has obvious advantages; the company has plenty of cash flow, it is possible to provide strong financial support for rapid expansion.Second, the development of the agricultural sector designed Qinglian Group restructuring and development programs. Based on financial statement analysis and business development group based in Boston matrix Qinglian agricultural sector diversification. Studies have shown that: the group must adopt Qinglian related diversified development strategy. Meat-based business to focus on the development of deep processing business and farming business, increase investment in farming operations. Strong technological strength, so that the meat continued innovation to meet the changing tastes of the public; the development and utilization of pig to dobusiness nationwide layout, especially the layout of the Yangtze River Delta, Pearl River Delta region; farming business in Jiangsu Province mainly, other provincial moderate development. Farming business using low-cost leadership strategy to dominate the market, the use of personnel advantages and management advantages,and the whole industry chain advantages greatly reduce production costs. Finally,the Group Discussion Qinglian agricultural development optimization program implementation. Qinglian Agricultural Development Group optimization program implementation has achieved some results, employee satisfaction, sales margin,the rate of increase of company assets, the company’s revenue increase rate and production efficiency has been very good improvement, best achieve the desired results. Meanwhile Qinglian Agricultural Development Group optimization program for the implementation of the company’s development, improve the quality of staff and corporate culture construction have played a supporting role.In this paper, the problem of food Qinglian experience in the process of transformation in agriculture achieved, encountered, for example, incorporated in the new changes under the new normal throughout the agricultural industry, with the benchmark in the industry refer to the nature of the business or events to analyze Dilemma Qinglian food and Agricultural development put forward the idea of? ? simultaneous analysis of the root causes of the country’s aquaculture industry new trends and possible directions.