Research On Investment Consulting Business Of Guosen Securities (HK)

In recent years, as the securities industry development and the promotion, the securities investment more specialization and marketization, the securities industry has covered by the seller market into buyer’s market. Facing the commission liberalization system psychology, the market competition is becoming more and more intense, in order to grab customers, each big brokerage commission price war, lead to the industry average profit decreased year by year, and showed the trend of intensified. So most brokers are realized, and the traditional brokerage business has entered the development bottleneck, must want to undertake the transformation.Transformation is aimed at seeking bargaining power, additional value, pricing power, and the core of the problem solution is through the provision of more diversified services to meet the personalized requirements of customers, customer satisfaction and loyalty through ascension to improve and to maintain long-term, win-win communication with customers and implement corporate earnings growth and sustainable development. In such a market environment, one of the securities market innovation, product was born, securities investment advisory business has become an important in the transformation of the securities brokerage business to start.Investment adviser business can make a brokerage securities company development by simple channel service transformation for the specialization of value-added services. In the future, the competition brokers will no longer be a single price competition, and to transform into service and brand competition, the core competitiveness of the securities company is the professional level and the service model is perfect.The author unifies in Guosen Securities(HK) company many years of work experience,using some related theory knowledge, service and marketing of Guosen Securities(HK)company’s investment adviser business model, aiming at the problems the company puts forward the countermeasures of improvement, on the basis of field investigation, put forward practical Suggestions and methods to improve the level of the development of the company’s business interest, in the hope that better meet customer needs, improve customer satisfaction, so as to create more revenue for the company. In this paper, through deep excavation Guosen Securities(HK) company now has all kinds of resources advantage, cast on business development of company has carried on the strategic positioning and comprehensive analysis, focus on developing investment consulting business of "investment consultant team building, construction,and investment consulting background system construction" three important links. GuosenSecurities(HK) company want to develop investment advisory business information must be from a pure and channel service to the customer demand oriented diversified financial value-added services, to the "customer" as the goal, carries on the classified service to customers,rich corporate finance product and the service mode, step by step, slowly build up Guosen Securities(HK) company own service system and brand, so as to achieve the transformation and development of the brokerage business, with service to shore up the gap, let marketers can increase their bargaining and other service personnel, improve the ability in negotiation commission in the chaos of war, the income structure of diversification.