Research On Development Investment Advisory Business Of GH Securities Company

Chinese securities market from its inception nearly23years of development, with the stock market varieties continuously enriched by new, and constantly revised trading rules, investors gradually development investment consciousness also makes the securities investment professional demand increases. Since the financial crisis of2008, due to the accelerated expansion of the securities market, competition for resources, the rate of commission war escalated, increasing competition, to snatch customers, firms have to drop domestic, and even the emergence of a vicious competition. In the competition between dealers increasingly white-hot, product of securities market reform and Innovation-one of the securities investment advisory business was born, become an important starting point for brokerage business transformation of securities companies.Securities investment consulting refers to the provision of investment advice to customers, such as hot spot analysis, portfolio selection, risk prompt business guidance for securities practitioners. Investment advisers provide suggestion to the customer reference, decision by customer operation, wins and losses are borne by the customer. Charge securities company to investment advisory services, including difference commission charge a certain percentage of assets, according to the consultancy fee etc.. Securities companies active drive to professional services, investment advisory service mode, will have far-reaching realistic meanings and important for management of brokerage business is a difference to talent as a fundamental, to serve as the core of the road.This paper take the customer wealth management center GH securities investment advisory services as examples, and analyzes the present situation of the market investment adviser, operation mode and the innovation point of growth of income, compared to investment consultancy institutions in the market and all kinds of securities investment consulting mode, the operation mode of the cons than. Based on the analysis above, put forward the overall development of ideas and Countermeasures GH securities investment advisory business:the importance of financial advisory business; improve the investment research analysis ability; to make reasonable investment consultant performance appraisal system; increase the investment business marketing; at the same time, strengthen the investment industry ethics education and the establishment of relevant restriction mechanism; focus on foreign securities investment adviser the exchange of experience and introduction.