Guosen Securities Asset Custody Business Innovation Research Under The Era Of Big Capital Tube

Asset custody business in our country started in 1998,have nearly 20 years of development to now,has experienced exploration during starting,high-speed growth,innovation,and diversified development stage.Before 2013,asset custody business monopoly by the bank for a long time,March 16,2013,the China securities regulatory commission announced the "Securities companies client asset management business management approach",marked the broker as a third-party custodian of the asset custody business began to release,asset custody business for securities investment,high return,less stable income,thus gets more and more attention,how to make use of their advantages in capital markets,competition,with the bank and its place in the asset management industry,is a hot issue in current asset management industry.In this paper,the present big information era as the research background,this paper discusses the brokers to carry out the asset custody business innovation research.In this paper,the research is divided into five parts,the first part is the introduction.The second part for the domestic and foreign asset custody business overview,first of all,the system elaborated the asset custody business specific theory,then analysis the foreign and domestic development in the field of custody business,it analyzes the current foreign asset custody business innovation and development trend,for the development of domestic custodians provides a good reference.Third part for securities firms to carry out the asset custody business overview,analyzed the brokers to carry out the history and current situation of custody business,interpreted the strategic significance of brokers to carry out the asset custody business,summed up the the bank to carry out the custody business of securities companies contrast advantage,also points out that the securities custody business problems.The fourth part is case analysis: based on the asset custody business problems and model,to the detailed anatomy of Guosen Securities,analyzes its business model of custody business,and then introduced the Guosen Securities asset management business in theface of the exploration of innovation,including technological innovation and service innovation,and finally points out the existing shortcomings.The fifth part for the lack of the proposed the author gives personal opinions and Suggestions.