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Business Plan Of International-ecormmerce For Fashion Accessories

Posted on:2017-04-12Degree:MasterType:Thesis
Country:ChinaCandidate:Q YangFull Text:PDF
GTID:2309330503462623Subject:Entrepreneurship and Innovation
Abstract/Summary:PDF Full Text Request
With the rapid development of the Internet and mobile Internet and widely used, the pace of information technology and network-based e-commerce applications to speed up the global economy has entered the era of network economy, market competition rules, and way of life have undergone profound changes. International e-commerce as promoting technological basis for global economic integration, trade globalization, strategically very important. In order to comply with the development trend of the Internet and mobile Internet, and the use of e-commerce platform integrated with the worldwide resources to provide efficient value-added services, look for entrepreneurial opportunities, my partners and I, research worldwide electronic development of business opportunities and entrepreneurship, the main research and business to develop international e-commerce supplier, the main product is the women’s fashion accessories, mainly scarves for women’s fashion with scarves, brooches, necklaces, sweater chain, etc. For the world of female beauty outfit plays an irreplaceable role in the crowning touch. We are optimistic about the prospects of international e-commerce, in the light of the development of domestic e-commerce, and the China as worldwide factory, we decided to do international e-commerce business.We have done deeply women accessories business market investigation and make feasibility analysis, a clear idea of ? ? the project development and operation, good planning and implementation stages of financial planning, financial risk control. In this paper, we have used the survey analysis, SWOT strategic analysis, Michael Porter’s Five Forces Model, STP analysis,4P marketing strategy, e-commerce supplier market and international e-commerce supplier for Women accessories business to conduct a comprehensive analysis, collection and analysis of the international e-commerce supplier is the basis of actual transactions of this research project,starting from the background of the project, the significance of the industry status quo of the project, with the development of space and opportunities for investigation and excavation,full-depth analysis for the external environment and internal conditions of the project, and make the appropriate right strategic choice. Introducing the project’s main products, supply chain management, and the service plan of our website, on the international market women accessories industry multi-level analysis, the establishment of the target market of the project, the project explicitly clear market positioning, and make the most appropriate marketing strategy combination. While the human resources planning of this project, including team organizationstructure, core functions of every department, the core team members, as well as staffing and remuneration system. Finally, the financial data of the project analysis, preparation of the company’s financing plans, plans to use the funds, and project risk assessment and prevention.Finally, the present business plan drawn conclusions.
Keywords/Search Tags:International, E-commerce, fashion accessories, Retail
PDF Full Text Request
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