The Research On The O2O Mode's Development Of Domestic Fashion Designers' Collection Shops In The New Retail State

The emergence of "new retail" has led to a significant impact on the traditional retail industry,and the behavior of modern consumers is also undergoing great changes.As the demand for the market has shifted and the current innovation technology has broken the boundaries between virtual and reality.As a development trend of the new retail business,that is,online and offline integration quickly recognized by the public.The current designer collection shop is also pursuing a lifestyle experience store model that coincides with the 020 model in its form,with a focus on the customer experience.Based on this background,this paper analyzes and studies the development of the designer's collection of shop 020 under the "new retail"industry,and puts forward some constructive suggestions and strategies to meet the risk aversion.In the whole research process,the author hopes to be able to carry out in-depth research and exploration in the following aspects,and get relevant effective conclusions.1.Analysis and investigation of the current new retail stores to find out the new retail industry suitable for designers to buy hand collection shop feasible way to survive.2.In the new retail business,how to deal with the changes of traditional retailing and make forward-looking development in the designer buying hand collection shop.2.Looking forward to the new retail business under the development of 020 model to designers to buy hand collection shop to bring the opportunity and challenge.