A Study On Communication Of The Developmentpath Of Uber In Mainland China Under Thebackground Of The Sharing Economy

As a "unicorn" Paradigm, the rapid development of Uber draw attention to the whole globe and its founder Travis Kalanick at the same time has become the local center of the spread of "opinion leaders". With the more and more news reported, Kalanick and his Uber are seen as a typical case for all aspects2013 Uber formal entry into China and appear in 21 cities as so far. Kalanick has said that Uber will continue to advance to China’s second and third line of urban, expansion target of 100 cities. October 8, 2015,the Shanghai Science and Technology Co., Ltd. Bo has founded as the only independent company outside the United States, Settled in Shanghai FTAThe paper is divided into five parts. For the first part, the era of great change was reviewed,and the phenomenon of shared economic times was analyzed. The second section outlines the Uber and the continent’s development path. The third part analyzes the Uber’s bright spots. The fourth part, by news reports and world news dissemination pattern change perspective Uber build the continent’s development path problem with myth and network new order. The last part is the summary section for rethinks the localization of TNC’s pathfinder.