The Research On Smartphone Third-party Tourism APP Using Effects

Travel has become an indispensable part of people’s lives today. With the the rapid development of the Internet, smart phones and other mobile terminal devices gained popularity,tourism APP also has a broad market. At the same time, tourism APP is an application for smart travel carrier, and the research on the tourism APP has important significance. But tourism APP whether to meet the needs of users, and how user acceptance, degree of use and satisfaction, is worth studying and thinking about. From this perspective, to explore the effect of tourism APP.Based on the uses and gratifications theory, technology acceptance model, and the effect of hierarchy theory, this study build a model framework proposed hypotheses, Using the method of questionnaire to explore tourism APP usage and acceptance, as well as factors that influence the user to select and use the tourism APP. We want to do some research to complement the tourism APP, to better serve the wisdom tourism.The research shows: tourism APP’s needs has a significant influence on the audience awareness, attitudes, behavior intention significantly affected partially, which affect the demand for recognition of the largest, followed by emotional attitudes, behavior intention weakest;Audience cognitive tourism APP significantly affect their attitudes and behavioral intentions, all relationships, the cognitive impact of the strongest emotional attitude; the audience attitudes to tourism APP significantly influence behavior intention and audience feedback, but feedback by the audience attitudes higher degree of influence; Social property, travel behavior is almost no significant difference in terms of audience attitudes.