| With the national income is growing, cross-border tourism become a new trend of tourism. program consumption is becoming internationalized that became the new carrier Tourism Marketing. South Korea land is small, resource-poor tourism,but the tourism industry has become a pillar industry of national by "Korean wave". China is the largest exporter of Korean cultural products, it is also the largest source of foreign tourists to Korea. In this study, South Korean television programs as objects to study the potential impact of programs for tourism destination image and tendencies.South Korea is the second largest transnational tourist destination for Guangzhou so that it was being choices as investigation area, By take control each quota sampling method, Discussion of the following question: First, the audience Korean television exposure behavior, attitudes at this stage;Second, whether programs can shape the image of a tourist destination and stimulate tourism tendencies; Third, whether the attitude can affect image of a tourist destination and tourism decision-making. Fourthly, whether different types of television programs have different influences in shaping the image of tourist destinations, tourism tends.Through empirical data analysis, combined with interviews.,Conclusions are as follows: First, compared to South Korean TV drama, the survey attitudes for reality show more positive. Second, programs can improve destination image perception, and stimulate tourism tendencies, but there are differences between the different types of destination image;. Third, the attitude will affect their evaluation of the Korean tourist destination image and affect its tourism tendencies; Fourth, different Korean TV show have no difference in shaping the image of a tourist destination, but there is a certain degree of variation in the tendency to stimulate tourism. Moreover,compared with age,gender is an important variable in media exposure,attitude,image recognition, and tourism tendencie. |
PDF Full Text Request