A Study On The Visual Aesthetics Of Conscription Film And Television Advertisement In China

With the advent of the era of globalization and information,the relations between countries have become closer and closer.The importance of the armed forces,as the backbone for safeguarding China’s national defense security and ensuring the stability of the people,is self-evident.Military strength is an important guarantee for the stable development of our country,conscription advertisement can effectively improve the efficiency of conscription,the promotion of visual aesthetic aspect of conscription advertisement is the focus of attention now.2019 is the 70 th anniversary of the founding of New China.It is a tough year to achieve the goal of national defense and army construction in 2020.In this year,we should pay more attention to the national defense construction and the promotion of the visual aesthetic direction of conscription advertisement.Film and television,as the media form which has the greatest influence on the audience,can strengthen the expression and persuasion of the Chinese military recruitment film and television advertisement in the visual aesthetic direction.Conscription film and television advertising as an "exotic",its development can play a role in improving the strength of the army,to ensure national security;promote the national image of foreign countries,and strengthen the international speaking power.The conscription goal of our country is mainly concentrated in the youth group,the youth is strong,the national strength is strong,the dissemination of the military recruitment film and television advertisement can not only enhance the citizen’s family country’s burden of hardship,but also can maintain the fine of our country’s military conscription film and television advertisement itself.Avoid taking the development path of foreign sex temptation.In the age of paninformation,it is necessary to pay attention to the promotion of visual aesthetics and promote the mutual development of two-way through the combination of subjects and objects of visual aesthetics in order to pass on the recruitment of military film and television advertisements to the audience.Through the analysis of the visual aesthetic of Chinese military conscription film and television advertisement,this paper analyzes the characteristics,from the appearance to the connotation and then to the characteristics of layer by layer logic comb,carries on the implementation to the Chinese military conscription film and television advertisement in all respects.The visual aesthetic presentation mode of Chinese military recruitment film and television advertisement is the extension from graphics,characters and colors to film and television,and the analysis of visual aesthetic presentation mode from the diversification of images,the multi-meaning of symbols,the diversification of colors,and the artistry of composition.It shows the visual aesthetic implication of the Chinese army in the division of peace,martial arts,civilization and justice,and finally explores its visual aesthetic characteristics,and analyzes the reality of the visual aesthetic situation of the Chinese military recruitment film and television advertising.The shock of the picture and the introduction of the emotion develop forward with the blending of the subject and the object of the visual aesthetics.The development of Chinese military conscription film and television advertisement in visual aesthetic aspect is rapid,but due to the rise of relatively short,the development direction and the spread of ideas appear misplaced phenomenon,there are some shortcomings.Therefore,it is necessary to make great efforts on the subject and object of visual aesthetics of Chinese conscription film and television advertising,so as to explore the future development of visual aesthetic of Chinese conscripted film and television advertising.The research is based on the inheritance and development of predecessors’ achievements,and explores the sustainable development of visual aesthetic development of Chinese conscription film and television advertising,so as to speed up the international development of China’s military conscription film and television advertising in order to speed up the international development of our country’s military conscription film and television advertising.The appearance of Chinese military conscription film and television advertising can enable the audience to return to reality,accurately convey our national defense knowledge and national image to the audience,so that the excellent national culture of the Chinese nation for thousands of years can be inherited,in this special period in 2019,China has repeatedly held meetings on military personnel(including exservicemen),the armed forces and national defense,and the second session of the 13 th National people’s Congress to clearly elaborate on the plans for the construction of national defense and the armed forces.Many times mentioned "ex-servicemen" this group,the national multi-pronged pursuit of military welfare,is bound not to let heroes both shed blood and tears.General Secretary Xi Jinping has always attached great importance to ex-servicemen.In 2018 alone,General Secretary Xi Jinping repeatedly mentioned the group of ex-servicemen,stressing that it is bound to make servicemen a profession respected by the whole society.The Chinese military conscription film and television advertisement conveys the soldier image to the audience,expresses to the audience the Chinese value to the soldier group and the construction Chinese Dream,the strong army dream determination.