Hg Securities Company Financial Product Marketing Strategy Research

With domestic economic level gradually improve, the expansion in the securities market, securities investment demand from a single primary investment products such as stock, bond turned to more professional, compr ehensive and specific financial services products.Though Hg securities company has been in the market has a strong competitive advantage, but with the change of the competitive landscape, if not think constantly change wait for a good willing to bring the huge gains has become almost impossible event. So financial product marketing strategy formulation has become a securities firm can adapt to market development environment, take advantage in the fierce market competition of the key.This article first through to the domestic personal finance service in the market marketing strategy management theory and practice, studies the mercurial financial product marketing status situation of the securities company, analyses the existing problems and causes of the problem, macro influence on personal finance product marketing, industry, internal factors and related risk factors were analyzed.Then by Hg company financial product marketing strategy analysis of the influence factors of demand for wealth management pro ducts for further analysis, it is concluded that wealth management products concrete feasible marketing strategy.Finally, put forward some financial product marketing strategy for Hg securities company smooth implementation safeguard measures.Hope that through the study of the current financial product marketing strategy, for Hg company products adopt advanced science in the securities market marketing strategy, find a new sustainable development path, in market competition advantage, to occupy more market share, at the same time also hope to be able to open up some ideas for domestic financial institutions to enhance competition ability.