Research On The Revenue Management Of Scheduled Bus Passenger Transport

In recent years, along with the rapid development of aviation and rail passenger transport, especially of the motor car and high-speed railway, passenger transport increasingly competitive market, a serious decline in scheduled bus attendance. On the other hand, due to the current main scheduled bus passenger transport fares to implement government guidance, a single fixed fare difficult to adapt to the needs of the passenger market changes. The current ticket allocation methods can’t make seat resources to maximize utility which cause seat waste phenomenon is serious, and eventually led to the scheduled bus passenger transport revenue fell seriously. Based on this, this paper attempts to puts forward the revenue management method which is widely used in air passenger introduced to the scheduled bus passenger transport, through discriminatory pricing and inventory control to increase profitability of scheduled bus passenger transport.This paper analyzes the possibility of the revenue management in the scheduled bus passenger transport from the external conditions and its own characteristics. On the basis of economic analysis the discriminatory pricing, discriminatory pricing method of economic analysis, according to the market demand segmentation model considering the time sensitivity and price sensitivity of passengers on the road passenger transport market segmentation, proposes discriminatory pricing policy based on seasonality and type of passengers. Use the EMSR nested control model and multi interval inventory control method, introduced the shadow price, a inventory control method based on shadow price is proposed, set up multi interval seat inventory control model and design algorithm. Finally, the validity of the model and algorithm is verified by a numerical example.The result show that: scheduled bus passenger transport has the conditions of the use of revenue management methods, so it can be introduced into the revenue management method. The discriminatory pricing can be used, it can be divided into two kinds: seasonal differential pricing strategy and passenger type differential pricing strategy. The seat inventory control can be used in the scheduled bus passenger transport, the revenue of the scheduled bus passenger transport can be increased by using the inventory control method based on the interval and the virtual nesting method, and it can be also increased to a greater extent by using the inventory control method based on shadow price. The discriminatory pricing and inventory control method can be combined in the practice of scheduled bus passenger transport in order to better take advantage of revenue management approach.