The Study Of Dynamic Pricing Of Civil Aviation Passenger Transport And Its Market Contingency Plans

In the air passenger transport industry, the potential benefit of the seat on the plane wastransient, and the supply capacity was difficult to enlarge and store. The seats which had notbeen sold would bring no interests for the aircraft company. Therefore, the ticket-pricebecame the only mean to cope with the market competition and the fluctuations in demand inthe sales process. However, the pricing mechanism of the air passenger transport industry inour country was relatively undeveloped. The pricing strategy, mechanization and theapplicability analysis of the model were defective. The pricing level was too low to match theincreasingly competitive market demand.In allusion to the fierce competition faced by China’s civil aviation passenger transportmarket as well as the draggle status of air ticket pricing mechanism, Civil aviation passengertransport dynamic pricing model based on the non-competitive environment is initiallyoptimized. In the new model, three price levels are set up and the transformation time point ofthe high and low prices is directly used as decision variable. Based on the above-mentionedstatement, the dynamic pricing model is built under competitive environment which isconsisted of two airlines, each of which provides two price levels. The boundary conditions,property and solving method are studied. In the study of market emergency plans, tripleresponse plan is established based on the completion of the corresponding throughput,ensuring the accomplishment of the throughput growth target. Finally, the dynamic pricingmodel in both competition environment and non-competition environment was verified by ademonstration. Then the paper verified the impact of various factors on the revenue by settingdifferent contrast conditions, and got some conclusions:(1) The expected revenue of the aircraft company would be fewer and fewer with the lossof sales time in the case of a certain ticket inventory in the non-competition air routes.(2) In the competition air routes, when the number of the tickets didn’t sell off betweentwo companies was probably equal, their time conversion point between high-level andlow-level price was roughly the same. On the contrary, when the number of the left ticketshad a great difference, the time conversion point would be different.(3) The expected revenue of the aircraft company would be much more with more pricelevels of the tickets in the case of a certain sales time and tickets remain.(4) The time conversion point of the aircraft companies was influenced much more bythe remaining tickets number of themselves than that of their competitors.