Strategic Research Business Development Bank Of Dongying City Construction Investment Bank

With the implementation of the strategy of "yellow blue" two big countries,dongying city finance gradually expand, the influx of small and medium-sized joint-stock Banks, small loan companies and other financial institutions have set up,the financial industry, dongying city talent increased, flow is frequent, competition among commercial Banks has entered a white-hot stage, under this background, the commercial Banks how to carry out strategic transformation, good prospects for development, competitive, high efficiency of investment banking has become a very important and urgent task.In this paper, combined with the actual situation of dongying city construction bank, using the potter five analysis model, the SWOT analysis tool of strategic management theory, such as investment banking business development of dongying city CCB external macro environment, industry competition environment, the internal micro environment analysis, clear the advantages and disadvantages of its existence, combined with its opportunities and challenges facing, clear dongying city CCB investment banking business development goals, set for dongying city CCB investment banking business development strategy and implementation measures, to promote the business better and faster development.