The Research On Problems And Optimization Of The Sales Performance Management System In NH Pharmaceutical Company

With the rapid growth of economy and the improvement of people’s living standards,the health care industry is growing and standardized, and the pharmaceutical industry is increasingly concerned by the public and the government in the national economy occupies an increasingly important position. As the upper reaches of the pharmaceutical industry, pharmaceutical industry has always been an important industry related to the national economy and the people’s livelihood, open market environment and a huge pharmaceutical market has also attracted many international pharmaceutical companies.Pharmaceutical market order is also with the continuous improvement of the state of the rule of law system, a time to reform, medicine and other adjustments, the entire industry continues to maintain a good development trend, the scale of the growing steadily growing.Sales is one of the most critical part of the pharmaceutical enterprise, is the enterprise realizes the target profit and the value of the product guarantee, is the first pass to tackle tough business. In order to make the large pharmaceutical market,pharmaceutical companies have to do the work of the value chain, the sales department can achieve bigger and stronger target, how to establish scientific sales personnel performance management system, how to improve the initiative and fighting force, has become the top priority in the development of pharmaceutical companies, but also to think about the problem. Pharmaceutical companies must apply the principle of management science, combine the actual and the development of scientific management,from the end of a single sales staff to the enterprise sales management decision making system for strategic deployment, is the key to achieve strategic objectives, improve business performance.This paper takes NH Pharmaceutical(China) Company as the research case,combined with the work experience of NH pharmaceutical company(China), the relevant basic theory of performance management, use the relevant performance management knowledge, from the NH pharmaceutical company profiles and sales performance management status of the two levels of the pros and cons of NH pharmaceutical company’s current sales staff performance management, the specific issues, and finally to NH pharmaceutical company sales personnel performance management optimization strategy is explored, and proposed the corresponding organization and systemoptimization measures. Through the research of this paper, the NH pharmaceutical companies and domestic numerous similar pharmaceutical companies to develop and optimize the management system of the sales staff to provide the appropriate guidance and response measures.