| Recently, “Cloud Service” becomes a hot spot for its huge potential in the marketplace. As a traditional technical corporation, E company has got the excellent achievement in mobile telecommunication market. However, it also intends to have new development in the field of cloud service.For sure, there are a lot of new challenges and issues when E company launched its cloud service. Most issues come from the changes caused by the new market and the new portfolio, which can’t be solved with existing models and methods. In the paper, the writer made the deep analysis on the root causes and raised out the proposals from business model. In the future market, the competition will be not only for technology but also for business model. The concept of business model is somewhat wide, in which there are market positioning, target clients, relation with other players, profit model and so on. Currently, there are various of cloud service from IT corporations, internet companies and mobile operators. E company should find out a right business model for its cloud service.It takes the theories of business model as the base in the paper. The proposals for business model come out through analyzing business model of E company’s cloud service from “six elements”.There are five main parts in the paper. The first part is to introduce the background, significance, current situation, way of thinking and the structure of the paper. In the second part, the writer has a statement on the theory models of “Business Model” and the relevant elements, which act as the reference for the following analysis and proposal. In the third part, the writer describes current situation and analyzed the issues in business model of E company’s cloud service. In the fourth part, there are proposals for business model of E company’s cloud service, which are stated from the angle of six elements. In the last part, there are the conclusions, spots of innovation, shortcomings and suggestions for further research. |
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