Research On O2O Cloud Business Model In Cosmetics Industry

This article, beginning with the theory of business model, gradually sort out the business model of meaning and form, the meaning of O2 O business model, composition and characteristics of a series of basic theory, the theory as the theoretical foundation and research standards for the whole paper. Through to the cosmetics industry market size and competition situation analysis, and the traditional cosmetics industry business model were studied found the law of the traditional business model of the cosmetics industry, cosmetics industry O2 O mode research laid the foundation for.Based on market size and competitive status of the cosmetics industry are analyzed and the cosmetics industry, the traditional business model has been studied with the use of cosmetics industry O2 O business model characteristics.Guangzhou AoBeisi cosmetics industry is a business, the paper Guangzhou AoBeisi Case Study O2 O the cosmetics industry’s business model, and its core business model aspects: value proposition, business model, profit model, competitive mode after the terms of in-depth study to further explore the nature of this business model O2 O, law, applications and entrepreneurs reference. O2 O business model itself is a form of commercial law in the mobile Internet era. AoBeisiO2 O business model is the use of "Localization of life services online transactions", the "local" and "service life" multi-dimensional reorganization after the split with the "Internet" can be combined to form more business value, entrepreneur find more opportunities to meet consumer demand, and to realize their own value of the business. By Guangzhou AoBeisi SWOT analysis, this paper points out the platform and competition modalities Guangzhou AoBeisiO2 O business models exist. Finally, this paper presents the development strategy of Guangzhou AoBeisiO2 O business model, first dig market demand and meet consumer demand from existing industry found insufficient opportunities to create business opportunities excavation consumer demand, the implementation of O2 O dimensional marketing business model, maintain and strengthen customer relationships.