The Development Path Of Qingyuan Rural E-commerce

With the development of information communication technology, such as mobile internet, cloud computing, big data, networking as well as the popularity of mobile terminal, internet and traditional industries become deeply integrated, forming a series of new formats, new economy, for example, "Internet plus" traditional industries. As the typical representative, e-commerce has been gradually developing into an important economic growth point, linking more closely with human life, and constantly optimizing the human production and life. Last year, 19 state ministries, such as the Ministry of Commerce of the state, issued an document called "Opinions on Accelerating the Development of E- Commerce in Rural Areas ". This document aims to encourage and support the development and application of e-commerce in agriculture and rural areas, which brings powerful opportunities to the development of rural e-commerce.Under this background, this paper summarizes and analyzes the factors which restricts the rural e-commerce development in our country, puts forward security measures, and makes an investigation on the present situation and problems of rural e-commerce development in Qingyuan City. Through investigation, we found that in recent years, with the guidance of government, Qingyuan has established the rural e-commerce service system, improved the e-commerce personnel training mechanism, created a good atmosphere for the development of e-commerce in rural areas, and promoted the rural electronic commerce developing rapidly and healthily all over the city. The coverage rate and sales scale of electronic commerce in Qingyuan City are skyrocketing in recent years. In 2015, the e-commerce transaction amount of Qingyuan City was more than 6 billion RMB. Buyers who were active in retail network platform were about 13,000, and the online-shopping transaction amount through rural electricity service network was over 40 million RMB. Having all-dimensional cooperation with Alibaba Group, Qingyuan City has become the second city in China to promote Alibaba "ten thousand village thousand county" rural e-commerce plan. However, a few shortcomings are found in rural e-commerce development of Qingyuan City. For example, in the process of rural e-commerce development, some counties(cities, districts) exist the phenomenon of fragmentation so that the resources haven’t been integrated effectively and overall efficiency can’t bring into play; many e-commerce platforms are built but having poor effect; construction of agricultural e-commerce industrial parks is still in initial stage with small scale and little influence; information flow, commodity flow, capital flow, logistics and personnel flow which is to support the development of electronic is lacked, related facilities must be further perfected and so on. On this basis, in order to further clarify the development goal and path of Qingyuan rural e-commerce, this paper puts forward that several relations should be paid attention to.According to "Internet plus" thought and the reality of countryside in Qingyuan, this paper mainly focuses on the development of agriculture and the raise of farmers’ income, investigates on building e-commerce network of agricultural product industrialization and scale sales, forcing agriculture management pattern to transform, improving the agricultural social service system, accelerating the construction of modern agricultural system. the present study also explores the theory and the actual application on promoting the development of rural e-commerce, so as to provide a replicated mode and good experience in developing modern agriculture in Guangdong province and the other similar areas.