Development Of Internet Financial Business Model Local Commercial Banks

In recent years, Internet Finance is penetrated into people’s lives in the features of inclusion,low cost and convenience, such as the third party payment, mobile payment and P2 P, as a result,people’s lives has received significant impact. March 5, 2015, the third meeting of the Twelfth National People’s Congress in Beijing’s Great Hall opening, Li proposed the development of "Internet +" action plan in the government work report, the "Internet +" development strategy up to the national strategy to promote financial development of the Internet. With the further development of Internet Finance, profit pattern of commercial banks will be influenced deeply.Internet Finance is developing more rapidly since 2013 especially, and taking the advantage of big data saved from business and enterprise transaction, many E-Business Platforms have accomplished their business to P2 P, third-party payment and other important areas of the financial system. Secondly, commercial banks have to accelerate their own business innovation of mobile payment and E-bank, trying to create more Internet financial products to keep pace with the rapid development of Internet. This paper analyze the Internet financial impact on local commercial banks from the perspective of local commercial banks as the premise, and emphasize to explore strategy for the innovation of Internet banking product for Local commercial banks and other relative business development.This paper selected local commercial banks as research subjects, because local commercial banks themselves can obtain support from the local government and have perfect infrastructure, so the operation mechanism is more flexible relatively compared with large commercial banks. The series of advantages for the local commercial banks in developing Internet banking provides infinite power for them. For local commercial banks, they are faced to not only the market competition of large state-owned banks and joint-stock commercial banks, but also the impact of rapid Internet financial development. Consequently, it is needed to seize the opportunity of rapid development of Internet banking to solve the problems. Only in this way can we keep local commercial bank healthy and stable development.