Research On Innovative Development Strategies Of Commercial Banks In The Internet Financial Times

In the recent years, global technology innovation and development of the Internet has entire the accelerated period. The Internet financial model, as the representative for the “third party payment”, and as the main momentum of e-commerce-based, has had a new force suddenly rises. The Internet finance broke the confines of the traditional financial service on the time, space, it makes the traditional financial services relying on internet emerging technology tools, It replaces the monopoly position of financial service industry in traditional banking. In the meanwhile, as a combination of new products and financial institutions, online banking, e-commerce platform, online finance, P2 P financing, third party and the other financial services on the Internet that gives the traditional banking unprecedented competition. In the personal savings, personal finance, guarantee loans in china commercial bank.Therefore, under the circumstances of the Internet banking business and the traditional business boundary of the commercial banks, according to their own characteristics, it is very important to the traditional banking on innovative development in the Internet financial sector. This paper argues that, although commercial banks face the closed culture, lagged system, ambiguous market positioning and other issues, as long as keeping up with the Internet finance development trends, they should combine with the Internet model, speed up online financial innovation, innovate service and customer channel and accelerate strategy transformation to transform crisis into opportunities and improve their core competitiveness.This paper is divided into six parts. The first part describes the main content of this paper research background and significance, research status at home and abroad,research and innovation and research methods, research objective. The second part makes a brief introduction to the current situation of the development of commercial banks in the Internet financial background, that includes the challenges and opportunities. The third part, discusses the development of the financial business ofcommercial banks in China face the problem of existence. The forth part is the analysis of the cause of the problem. The fifth part, referring to the successful cases of foreign commercial banks in some of the Internet financial. The sixth part in view of the above problems and learn from successful internet financial business case, put forward the development countermeasures of Internet financial business of commercial banks in china. So as to benefit each other and common progress, there will be win-win situation under creating financial innovation and economic development.