Research On Brand Image Building Of Gansu Ting Lushan Pharmaceutical

A certain degree of marketing concepts so that the marketing activities become redundant, but the brand as a marketing problem lies, making business more competitive. Create a strong brand,often means a rise of business, on the contrary, it means business recession. Jieke copy management system, but the brand concept as a core issue can not be copied. One-sided emphasis on advertising and marketing, ignoring the brand image, resulting in the product structure of health care disorders, short product life cycles, survival is poor, health care industry into the development of the neck. Therefore, the study of health care products market analysis and brand image imminent.In this paper TING Lushan medicine as the research object, through a large collection of information, combined with theoretical knowledge, the macro environment, industry issues internal situation one analysis, combined with brand development and other related theories shape,make a series of analysis of the research object, through the study of life Lushan brand CIS tracking system construction and related products, brand building, proposed operational methods for the sustainable development of enterprises, in order to provide holistic solutions for the company’s branding.