Analysis Of The Entire Business Under Guest Family Portfolio Marketing Program Design And Implementation Of Marketing

In recent years, the introduction of Operation communications for the many New Deal, have so far been relying on promoting the evolution of the Inertia carriers ecological change suddenly. After nearly a year after the fluctuations in the industry, the current operator of the three pillars of market gradually clear up. In the new market pressures and challenges, how to really rely on the existing telecommunications network resources, the realization of all-business enterprises have gained development, the three operators to become a common issue. All the major operators in a more open, transparent and effective competition, policy and operational restrictions are no longer an obstacle to the barriers, between the operators in technology, product / business and the price difference between the minimal homogenization Competition.In the era of all-business operations, to family groups, the market will be the development of the telecommunications industry after the reorganization of various operators compete for attention. As a result, the carrier fixed network operators in particular, family groups of customers to develop and maintain it is more practical significance, and how urban families customer demand for mining, product mix, marketing management and control, the effect will be to assess the existing fixed network Business-wide business transformation of the focus and the difficult.This article first from the analysis of domestic and international carriers families customers start with the case; then a comprehensive analysis of the existing telecommunications system, the operator of the three major advantages and disadvantages to management of cross-marketing theory, in-depth study of family clients Demand, combined with some of the carriers product / business characteristics of the study of domestic and foreign carriers cross-selling programs, comparative analysis of China Telecom "My E Home" and the original Netcom, "affection 1 +" brand positioning, focus on urban households Customer demand, the family made the city's customer marketing management and control elements, the development of urban households analysis of the effect of customer marketing tool. Finally, the major operator of the entire business strategy with a number of proposals with strong practice guide.