The Marketing Strategies Of Zhongtai Securities

The securities market is an important part of the financial market, plays an important role in the financial market system. With the development of securities market, securities companies compete with each other more and more intense. With the stock issued by the approval system to the registration system, increase the listing Corporation information disclosure system, vigorously promote the implementation of the securities investment fund and other measures the securities company has been the monopoly profits of the industry into an open industry, relatively low profits, the securities company is facing great challenges in the fierce market competition environment. Nowadays, many securities companies on the market do not have a clear understanding of marketing, marketing awareness is relatively weak, the internal management system in a mess. The current condition of the development of market economy, the securities marketing system and constantly improve the ability and level of sales, sales and training within the company, make the securities marketing Service system, combined with the market environment, cultivating the core competitiveness of securities companies, so that the securities companies themselves in the fierce competition in the market to succeed.In this study, Zhongtai securities as the research object, the formulation and implementation of marketing strategy. Firstly, the research background and research significance of the research are summarized, from the analysis of strategic marketing theory, market segmentation, target location, analyzes the present situation of the research at home and abroad. Then the diversification of securities marketing related theories, including the concept of economy and securities brokerage of securities marketing, marketing theory of securities, securities marketing methods. China Securities survey, marketing environment, marketing environment analysis, and through the SWOT analysis, understand the company’s advantages, disadvantages, opportunities and threats, and so on. Then, combined with the practical background, China and Zhongtai securities from the product, price, channels and other aspects of the development of Zhongtai securities marketing strategy. Finally puts forward the perfect human resource system, perfecting marketing evaluation system, improve the internal management system and plastic Making enterprise culture and so on.