Silver Cooperation Mode Xx Securities Companies Marketing Strategy Research

The financial mode of securities broker company has been an important subject for research of domain all the time .The relationship between the commercial bank and securities broker company and the development of the competition,cooperation,mixed operation and operating separately between them have reflected the continuing improvement course of arranging in monetary system. Chinese securities reformed many times through this years, gradually explored a set of modes that suit our economy's level of economic development, and take the third party saving mode as the common formal. Whether to grasp this historical opportunity, to securities is very important.Since 1996, some Chinese big negotiable securities company gradually take the Yinzhengtong as the fundamental mode, and has obtained great success. But in recent years, as a result of diverting the customer fund contrary management some negotiable securities companies went out of business in abundance, causing a serious harm to general investors' benefit and Chinese capital market development. While because of the weak of supervising and the promulgating of new "Negotiable securities Law", "the customer transaction settlement sum total fund depositing in commercial bank, and alone opening a bank account by each investor's name for management" already has become the legal request. Since August 2006, the supervising department has started to advance to impletementing of this mode. The president in September 2006 once pointed out that, the entire lines before this August completely implement the third party t saving system. Many companies appear coming out some policies to stop the Yinzhengtong, and start to implement the third party saving system.The new pattern can protect the investor's and busyness benefit well, and facilitate the management level to strengthen supervising and managing. Moreover the new mode as one of the ticket prerequisites can also preparation for the customs who will be engaged in financing in the future. But under this kind of new pattern environment, the competition also can rapidly intensify. The enterprise must realize that the most important thing to gain the growth of the profit is to enhances the business volume, while the determination that plays the decision role is the market share.howtherefore enhancing the market share the marketing strategy appears especially importantly, which will influence the development of the company. Therefore what kind of marketing strategies will be formulated and implemented becomes the first problem to solve.This article will analyze how to put the market theory in to the practice of company's daily marketing activity, and will provide some strategies and methods that suit the marketing, so to promote the entire company's level of management. Through the research on the development of the developed country bank-securities cooperation course, contrasting the present situation and environmental policy in China, at the base of formerly experienced and the deficiency in the summary, finally the author will try to offer under a new suitable marketing strategy.This article analysis and research on how to solve the marketing policy under the third party saving mode .The mainly methods used to research are the unifies of analysis and ethereal diagnosis, qualitative and the quota, to solve the question that how to actually to enhance the market share in the enterprise.