The Diagnostic Analysis Of China Marine Bunker Qingdao Co., Ltd.

China Marine Bunker QingDao Co., Ltd.(hereafter, CHIMBUSCO QD), which is a subsidiary company of China Marine Bunker Co., Ltd, was chartered in 1972. Its main business is supplying oil to vessel, and dominated the oil supply market for decades. According to WTO regulations, China was obliged to open its marine bunker market in 2006. State-owned enterprises beside China Marine Bunker Co., Ltd. and private enterprises qualified began operation of bonded oil. This means the ending of the monopoly situation of China Marine Bunker Co., Ltd.These companies have brought prosperity to this market, expanded market capacity, and contributed to the competition among them year by year. In the face of competition, CHIMBUSCO QD has tried to explore ways to maintain the leading position. But this didn t stop its market share shrinking.By brief review of the history of marine bunker market, analyzing the operation and management of CHIMBUSCO QD, this article proposed improvement on this company. These strategies are established on the basis of combining quantitative and qualitative analysis. Watch the cost, and the profit will take care of itself. I believe that it s useful for this company to solve problems of competition and development.