| After the reformation of economy system in our country, real estate have come into a new time and become an important pillar of China’s economy. Although it makes great contribution to our economy, it also brings many serious problems, which can’t be ignored. Excess investment in this area leads to the rise of housing price in recent years. Now the price is far out of people’s reach. What’s more, many awful things happened and attracted common concern, such as wages default, environment pollution and noise, substandard, injury in work. The behavior of pursuing personal interest without considering pubic interest has badly blocked the construction of harmonious society.With the wide spread of harmonious society, as a member of the society, companies are obligated to balance the interest between society and themselves. Merely maximizing the profit is out of date; corporation must balance everyone’s interest, so that they can get their support and achieve sustainable development. However real estate businessmen don’t think so. Under the background, the author studies the relationship between corporation social responsibility(CSR) and financial performance of real estate.In this paper, two methods of normative research and empirical research are both adopted. CSR and the relationship between CSR and financial performance at home and abroad are reviewed at the beginning; then the status of real estate shouldering CSR and the reasons are introduced. Undertaking CSR can promoted financial situation is analyzed in theory, and positive research is debated. From the descriptive statistics of real estate, we know their enterprise performances and the actions on CSR. Then two regression equations are built to analyze the relationship between CSR and companies’ performances in current and lag period. The regression results show that, fulfilling CSR promotes financial conditions in general, and the extent is deeper than lag phase. At last, some suggestions are given based on the study results. |
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